There It Is Labs - Case Study Overviews

3 Business Overviews

B2B Revenue Bottleneck | Underleveraged Growth Engine | Frontline System Failure

Business Overview 1: Fixing a Hidden B2B Revenue Bottleneck

Unlocked $120K in Year 1 by removing friction from a constrained B2B ordering system, reducing ordering time by over 70%, reactivating dormant accounts, and increasing order volume from existing partners. The business operates within an end-to-end product lifecycle management system optimized for operations, but not for the distributor experience. By working within the existing infrastructure (rather than

rebuilding it), I led a focused 4-week sprint, partnering with IT, operations, and sales to streamline a critical conversion point—accelerating revenue, improving the customer experience, and extending the runway for a future backend overhaul.

Business Overview 2: Upgrading the Growth Engine

Outperformed year-one revenue targets by 15%. Upgraded clients’ growth engine by identifying and addressing a critical disconnect between its external presence and internal systems. While the company had strong industry credibility, an outdated digital storefront limited access to higher-trust market segments.

Fragmented internal communication systems—across multiple CRMs and disconnected client onboarding workflows—created duplicated outreach, inconsistent prospect experiences, and avoidable client attrition.

Through a focused two-phase sprint, I worked alongside their marketing and IT departments to improve the digital product & presence to better reflect brand credibility and market expectations— unlocking a previously trust-averse client vertical. I streamlined internal communication and revenue workflows by

aligning systems, standardizing documentation, and improving cross-functional handoffs. The result was improved sales performance, stronger client onboarding and retention, reduced operational friction, and increased team clarity and morale.

Business Overview 3: Frontline System Optimization

Modeled on patterns within a high-volume fitness operator, this 2-week sprint is designed to unlock a conservatively estimated $60K+ in annual retention revenue per location by installing targeted systems that directly impact member engagement and retention. The gain is driven through three key levers:

implementing a simple system to identify and recover “at-risk” members, introducing staff gamification that measurably improves facility cleanliness and guest experience, and activating social media gamification with member voting to increase in-gym participation, community connection, and member loyalty. Rather than relying on increased marketing spend or operational overhaul, this approach turns everyday tasks and interactions into structured, revenue-driving behaviors—resulting in stronger retention, increased engagement, and meaningful year-over-year growth within existing infrastructure.